Crowdsourcing: Badges: And Then There Were Three

Crowdsourcing: A Definition

I like to use two definitions for crowdsourcing:
The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version: The application of Open Source principles to fields outside of software.

May 11, 2010

Badges: And Then There Were Three

And then there were three...

Last week, we launched a contest to design our the official One Book, One Twitter crest. We got some truly creative and inspiring entries. They were so impressive, in fact, that Neil Gaiman himself has decided to get in on the fun. Out of the nearly thirty badges that were submitted, he's picked his three favorites. We'll have one final period of voting that will last for 48 hours. For this round of voting, we'll be using Reddit, the same tool that we used to choose American Gods as the first #1b1t selection. Go here, at Wired.com to vote.

As we mentioned before, the winning badge will become the official "badge" for One Book, One Twitter. It will appear on our Twitter and Facebook pages. But the fun doesn't stop there: we're working with Mr. Gaiman and Harper Collins to have 1b1t imagery appear in bookstores as well! We'll have more details on that as we hash things out.

Lastly, despite the fact there can only be one ultimate winner, we're so impressed with the effort put forth by the community, we want to get some ideas from everyone for things we could possibly do with the other images. One idea the board came up with was to try and partner with an online retailer such as Zazzle or Cafe Press, to make the 1b1t badges available as t-shirts, with proceeds from sales going to a literacy-related charity yet to be determined. This may take some logistical effort than we realize right now, but it's just one idea. If you have others, we'd love to hear them in the comments.

Now back to the matter of choosing a badge. Below, you'll see each of the three badge finalists, but remember to go here to vote. Happy voting!

Here's the first one:

And the next ...

And the third:

Posted at 09:12 AM | Permalink

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