About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.
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February 23, 2009


Jim Bennette

Thanks for the correction. In hindsight when you look at the point of failure for Cambrian House juxtaposed with the threshold of participation illustrated in Ross Mayfield's Power Law of Participation it makes complete sense how crowdsourcing fell apart in that example. At some point to continue to attract the masses to contribute at higher levels there most be some sort of return beyond, efficacy, reciprocity, and recognition.

The interesting this is once the idea had reached point "C", then maybe that is the crossroad where you take the idea to the more traditional start-up routes and do the hard core leg work to find angle funding. The way Cambrian House had it set up is almost like telling the customers who have voted on a specific design to now go and make the shirts.

I think that this points out that not all processes in building companies can be crowdsourced which is not say that crowdsourcing is not viable, it is. It just means that you have to understand how to use it like any other tool.

The Crowd is gathering........


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