About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.
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February 16, 2007



It's an interesting development. On the one hand, I can see that Spendlove was motivated (or ordered by Clear Channel) to cut costs to keep KFTY-TV on the air. The downside is that professional staff are laid off and cast aside to drive costs down.
These news journos were employed to bring the news that editors believed would capture viewer interest and retain local audience figures.

The worst case scenario is that despite reducing costs by using citizen journos; news content is still not enough to retain viewing figures and KFTY-TV closes anyway.

On the other hand, it could be a tipping point in changing the news content and broadcast topics covered by the TV station. Why? Well, citizen journos are motivated to report on what captures their own interests; which could be very different content to the material previously believed by editorial staff to be topical or relevant to its local audience.

Going forward, this could be an interesting experiment in monitoring how the viewing crowd influence the TV station's output.
Also, note that Spendlove is making an interesting strategic change.
If costs are reduced and the TV station retains its viewing figures, he's a Hero.
If the viewing crowd change editorial policy and the audience increases as a result, then guess what? Spendlove is a Hero.

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