Watching the blogosphere dig its teeth into the Gannett article in Wired News gave me a sense of intellectual vertigo: The story embodied the very subject matter with which it was concerned. Put more plainly, the piece itself was an example of how new and old media can interact to create a reinvigorated form of journalism. To wit: A magazine article inspired a major policy shift at a corporation, which I discovered in doing some reporting for a blog entry a month ago. This led to a scoop I was able to take to my magazine's Web site. I then used the blog to provide supplementary materials, which not only allowed me to provide readers with a peak at the factual framework for the article, but also drove considerable traffic to the blog, which will result in more tips, ideas and contacts for further stories in both print and online versions of Wired. Three platforms working together, feeding off one another. Rad.


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