Gannett: The Seven Desks

Earlier today I published a story on WiredNews about Gannett's newsroom reorganization. As often happens in my reporting, I gather far more material than I can possibly use. This time, however, the story deals directly with the same issues covered by crowdsourcing.com. So rather than let all that material – which is often as interesting, and more revealing, than what winds up in print – gather dust, I'll be running it here. Over the next few days I'll be posting extended transcripts with some of my sources inside Gannett as well as several of the internal documents off the Gannett Web site that provide some insights on what CEO Craig Dubow calls "the newsroom of the future." (My apologies to those of you more interested in the stock photo, or video game side of things. We'll return to those subjects soon enough.)

The following is a break down of the seven divisions into which Gannett newsrooms will be reorganized. It's a pretty significant departure from how most newsrooms are currently structured, and, I think, gives a glimpse of how Gannett expects their outlets to work in the future.

The 7 Primary Job Areas

By May, the editorial side of each Gannett newspaper will be organized into the following seven primary job areas, which make up the Information Center:

Digital — selecting the best platform for news delivery;

Public Service — extending First Amendment coverage, in part by involving readers and asking for community input on investigative areas;

Community Conversation — expanding the concept of the editorial page; managing staff commentary, from editorials and blogs to columns; and encouraging community participation online;

Local — expanding local coverage and re-establishing sports, business and feature reporting into hyper-local areas;

Custom Content — connecting with identified target audiences and looking for efficiencies in repurposing content across all platforms;

Data — elevating the practice of managing and acquiring deep local information;

Multimedia — leading all visual presentation across every platform; photographers will be trained for any type of multimedia.

More to come. -- Jeff

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