The Prolific Crowd

Another Book-by-Wiki: Sometime next year Pearson Education will publish a collectively authored book, We Are Smarter Than Me. This easily qualifies as the most ambitious entry into the crowdwriting arena. The eponymous organization behind the book is inviting 2 million people from several prestigious institutions to contribute (675,000 invitees from Wharton alone, which presumably constitutes everyone who's ever enrolled in a class there), and will be using the "latest technologies" to make every aspect of the process transparent and collaborative, landing WASTM in that sweet spot where the Venn circles of crowdsourcing and peer production overlap. I find their optimism admirable, and hope it's not misplaced. Other crowd-authoring attempts rely on some higher authority to select the best bits for popular delectation. As I read it, the We Are Smarter Than Me founders expect the crowd alone to perform that role. Granted, this happens to be a pretty rarefied crowd, but then, the smarter the cats, the harder they are to herd. Thomas Malone, an MIT management prof and one of the organizers of the project says that "No matter what it's going to be interesting." I couldn't agree more. My only question: If all the content's being authored by the crowd, will someone please edit that title?

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